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TRaX
For live shopping

Sell live on every platform from one show, one encode.

Your live shopping show on your own site + TikTok Live + Instagram + Facebook + YouTube simultaneously. Real-time product overlays, live SKU swap, host-and-guest cam composition, branded segments. No OBS, no per-platform parallel uploads. One cloud encode, every channel where your buyers are.

What you actually get

Built for the live shopping workflow

Real-time product overlays

Drop a featured SKU as a lower third, swap mid-segment when a host pivots, surface a discount bar across the stream. No NDI plugin, no separate overlay computer.

Stream to every platform at once

Your own site embed + TikTok Live + Instagram + Facebook + YouTube simultaneously. One cloud encode, every channel where your buyers actually watch.

Host + guest cam composition

Host on a 4K cam, guest joining from anywhere via browser link. Picture-in-picture, side-by-side, full-screen on the product, all live-switchable.

Recording archive for replay funnels

The same broadcast lands in your archive (Mux / Vimeo / Bunny) for the post-show replay page that re-targets the audience that did not buy live.

Why TRaX

Why DTC brands pick TRaX

Shopify Live is locked to Shopify's own UI and audience. Whatnot owns the marketplace. TRaX is the in-between: a real broadcast canvas for the live show, with multi-destination distribution so the SAME show fans out to TikTok, Instagram, your site, and YouTube without forcing buyers into any one platform's checkout.

  • Real-time SKU overlay so the live audience sees the price + buy-now CTA as the host pivots between products
  • Multi-platform fan-out means the show works whether your buyer is on TikTok, your site, or YouTube
  • Per-event pricing: the holiday-week spike does not lock you into a year-round contract tier
How TRaX compares

Already comparing the alternatives?

Compare
TRaX vs Restream for live shopping multistreaming
How it runs

How a live shopping show runs on TRaX

  1. 1

    Pre-show product loadout

    Wire the SKU overlay to your Shopify / WooCommerce product feed. Each featured product gets a hotkey.

  2. 2

    Connect every channel

    OAuth TikTok Live + Instagram + Facebook + YouTube. Site embed pulls the same stream URL.

  3. 3

    Run the show

    Host + guest cam, product overlays, segment cards. Live-switch from a tablet at the host station.

  4. 4

    Archive + retarget

    Recording lands in your archive. Post-show replay page goes up automatically for the audience that did not buy live.

For live shopping

Try it on a real show

Next product drop this month? Run a 10-minute preview show on TRaX free, no card. See your TikTok and your site fill at the same time.