Sell live on every platform from one show, one encode.
Your live shopping show on your own site + TikTok Live + Instagram + Facebook + YouTube simultaneously. Real-time product overlays, live SKU swap, host-and-guest cam composition, branded segments. No OBS, no per-platform parallel uploads. One cloud encode, every channel where your buyers are.
Built for the live shopping workflow
Real-time product overlays
Drop a featured SKU as a lower third, swap mid-segment when a host pivots, surface a discount bar across the stream. No NDI plugin, no separate overlay computer.
Stream to every platform at once
Your own site embed + TikTok Live + Instagram + Facebook + YouTube simultaneously. One cloud encode, every channel where your buyers actually watch.
Host + guest cam composition
Host on a pro cam, guest joining from anywhere via browser link. Picture-in-picture, side-by-side, full-screen on the product, all live-switchable.
Recording archive for replay funnels
The same broadcast lands in your archive (Mux / Vimeo / Bunny) for the post-show replay page that re-targets the audience that did not buy live.
Why DTC brands pick TRaX
Shopify Live is locked to Shopify's own UI and audience. Whatnot owns the marketplace. TRaX is the in-between: a real broadcast canvas for the live show, with multi-destination distribution so the SAME show fans out to TikTok, Instagram, your site, and YouTube without forcing buyers into any one platform's checkout.
- Real-time SKU overlay so the live audience sees the price + buy-now CTA as the host pivots between products
- Multi-platform fan-out means the show works whether your buyer is on TikTok, your site, or YouTube
- Per-event pricing: the holiday-week spike does not lock you into a year-round contract tier
What a live shopping broadcast runs at
Live commerce is the one format here where the video exists to serve a transaction, so every setting below is chosen for how the product reads on a phone held at arm’s length.
- Program canvas
- 1080p30
- Product demonstration is close-up and deliberate rather than fast. Spending the budget on 1080p detail at 6 Mbps serves a viewer studying a fabric weave better than a smoother but softer frame.
- Product overlays
- Composed into the program in real time
- Price, variant and the call to action are burned into the picture, so they appear identically on a platform with native shopping features and on one with none at all.
- Cameras
- A presenter wide and a product detail shot
- Cutting between a host and a close-up is the entire grammar of the format, and it is what converts. That needs two inputs, which is a five-dollar decision rather than an architectural one.
- Destinations
- Social platforms plus your own storefront
- One encode reaches the places where discovery happens and the page where the purchase happens, which is the reason to do this live rather than as an edited video.
- Cost shape
- Five dollars a month per input and per output
- A second camera and a fourth platform are separately priced, so you can test whether a given channel pays for itself without moving plan.
Programs run at 1080p as standard, and up to 1440p when every destination you have enabled can accept it — the canvas is clamped to the least capable one in the set.
Already comparing the alternatives?
How a live shopping show runs on TRaX
- 1
Pre-show product loadout
Wire the SKU overlay to your Shopify / WooCommerce product feed. Each featured product gets a hotkey.
- 2
Connect every channel
OAuth TikTok Live + Instagram + Facebook + YouTube. Site embed pulls the same stream URL.
- 3
Run the show
Host + guest cam, product overlays, segment cards. Live-switch from a tablet at the host station.
- 4
Archive + retarget
Recording lands in your archive. Post-show replay page goes up automatically for the audience that did not buy live.
What live commerce has to design around
The first of these quietly decides your production quality, and it is not obvious until it has already happened.
The lowest-resolution platform in your mix sets the whole show
Because the program is held down to the weakest destination switched on, adding a platform whose live ingest stops at 720p drags every other output to 720p with it. When product detail is the thing doing the selling, that is an expensive default — consider running the phone-first channels as their own lower-spec broadcast.
Native commerce features stay in each platform’s own tools
Pinned products, in-app checkout and platform-side carts belong to the platform and are configured there. What comes from here is the picture, the overlay and the simultaneity. Plan the commerce layer per channel rather than expecting one place to drive all of them.
Advertising and consumer law follow the stream
Live selling is advertising, and claims about a product, a discount or scarcity are regulated the same way they would be in a printed ad — with the added difficulty that it is live and recorded. Brief presenters on what they may say about savings and stock before they are on air.